The expression on his face as he watches is marvelous. The smile starts with a twitch at the corners of his mouth, then works its way up to his eyes. The woman just sighs and shakes her head when he starts laughing.

I think it’s pretty much universal. I think they’re pretty funny, but my wife (and my sister, too, come to think of it) find them about as humorous as Ted Koppel reading a phone book.

I am referring to the fact that most women stop liking the Three Stooges as they grow up. Most men still think they’re funny as adults.

Please note I am not insulting men’s intelligence or sophistication or even maturity (though I reserve the right to do so in the future). I am simply observing what most people know: Most men never outgrow the Three Stooges’ humor.

The only explanation is that it’s a gender thing.

(Cue list of outraged men who didn’t read this comment and explain how much they hate the Stooges, or always hated the Stooges, and I shouldn’t make sweeping generalizations. Also list of grown women who like the Stooges.)

Thanks for posting this. My wife loves those commercials, too, and I’ll show her when she gets home from working at Eddie Bauer (which she enjoys a great deal less than working for her own store).

And I love elephant jokes, too. I can never get enough of elephant jokes.

Humor is an intensely subjective thing. Well, except for the Three Stooges. That’s a gender thing.

I think they’re the dumbest commercials I’ve seen in a long time. Passably amusing for a one-shot ad, but too-lightweight for a whole campaign.

I think my main problem with it is the premise: “So easy even a caveman can do it” is a dumb comment that no one would ever say UNLESS they were setting up a joke like this.